Membership Day Shirt Design

Since 1961 the American Littoral Society has empowered people to care for the coast through advocacy, conservation, and education. They not only provide a voice for the coast, but also give concerned citizens the knowledge and tools they need to raise their voices with us. When they restore habitat, the objective is not only to restore a dune or rebuild an oyster reef, but also to motivate people to invest “sweat equity” into a piece of the coast, take ownership and become committed stewards.

I created a shirt design for the 2023 membership day that conveyed the mission of the American Littoral Society. The concept for the shirt includes local species from the New Jersey coast. The group wants people to feel empowered to care for the coast.

“When we educate, we don’t merely provide books, CDs, or handouts. We lead students young and old into the water to get their feet wet and their hands muddy. Sitting at a computer or reading a book, people may develop an interest in the coast; standing knee deep in sea foam with sand between their toes, they will develop a passion for the coast.”

I made two versions of the shirt design to try out different taglines:
-Dirty Hands, Salty Hair, Coastal Care
-Caring for the Coast since 1961